WTFAKE
France TV Slash
The demand
The platform Slash, depending on France TV, wanted to create a format about fake news with the journalist Aude Favre. She before dismantled fake news on her YouTube Channel “WTFAKE”.
Zebra’s response
We developed the WTFAKE universe with the creation of an editorial team, a graphic universe and particular setting. The videos are a mix of outdoor and indoor shootings. We also followed its diffusion by organizing the channels community management. In two years, the numbers of subscriber went from 17k to 90k.
Format
12 x 15 min
Diffusion
– France TV Slash
– YouTube (more than 2 million views)
