From the field to your plate
FRDP, frozen organic products
The demand
The company FRDP, they sell frozen organic products, wanted to show the quality of its vegetables by starting from the field where the peas were picked to arrive on the plates of consumers.
Zebra’s response
We shot in pea fields in Spain with both conventional camera and a drone. We mixed the two types of images creating a graphic “ballet”. We then proposed a pack-shot session in the studio to make “beauty” images that sublimate peas by making them appear as “jewels”.
Format
2 x 3 min
Diffusion
Internet and show room
