AFTRAL 50th anniversary

The customer's request

AFTRAL, France’s largest transport and logistics training organisation, is celebrating its 50th anniversary. The communications department needed a series of films for distribution to a professional audience.

Our answer

We offered a “choral” format, in which customers and the managers of several training centres take it in turns to speak without a voice-over. This is a format that requires special listening skills during filming and the ability to assemble the interviews in the best possible way during editing.

We offered a graphic animation that highlights the wishes of AFTRAL’s customers. They need trucks, simulators, buses… And these elements appear on the training ground of an AFTRAL centre.