Best Brigade of France
Metro
The demand
Our client METRO wanted us to take part in the Meilleure Brigade de France cooking competition, created by Michelin-star chef Gilles Goujon, by taking the candidate’s portraits ahead of time and by filming the competition.
Zebra’s response
From the METRO graphic charter, we have created and developed a new format perfectly adapted to current social media trends. We asked quirky questions which allowed us to discover the candidates in a unexpected way. During the interviews, we coached the candidates who were not necessarily comfortable in front of a camera, allowing them to be more natural. We then proposed to follow the competition with a montage on site during the ceremony which was immediately sent on social media networks.
Format
– 7 x 1 min for the portraits
– 45 s for the live posts
Diffusion
600k cumulated views on YouTube
