Coco Mousse tutorial

Metro

The demand

Showcase the pastry chef Johanna Le Pape with her creative and healthy cuisine for online broadcasting.

Zebra’s response

Short and rhythmed tutorials, in a variety of one-minute videos and teasing of twenty seconds. The preparation work was important, with a focus on technical moves in close up. For the introductions and teasing, we played small quirky scenes to give the tutorial a humorous tone and highlight Johanna le Pape.

Format

– 3 x 1 min for the tutorials
– 20 s for the teasers

Diffusion

– Social media
– more than 60 000 views on Facebook