AFTRAL 50th anniversary
Conception and production of a series of nine feature reports
The client’s request
AFTRAL, France’s largest training organisation in the transport and logistics sector, is celebrating its 50th anniversary. The communications department needed a series of films to be shown to a professional audience.
Our response
We proposed a ‘round-table’ format, in which clients and the managers of several training centres take turns speaking, without any voice-over. This format requires careful listening during filming and the ability to piece the interviews together effectively during editing.
We proposed a graphic animation that highlights the needs of AFTRAL’s clients. They need lorries, simulators, buses… And these elements appear on the training ground of an AFTRAL centre.
Format
– 9 x 4 min
Diffusion
- Social media
- Newsletter
