Deustchland

The demand

In the past few years, the German teacher’s association ADEAF has observed a sharp drop in the number of students choosing German at school. As a result, ADEAF wishes to change the image of german, a language deemed to be difficult to learn, and reserved for an elite.

Zebra’s response

We designed a campaign of 5 short films, in the “YouTuber who gives advice” style. These funny form videos, completely change the image of the language and make it clear that REALLY anyone can learn German. From these short films, intended for distribution on the internet, we have put together a longer version which can be shown in classrooms.

You can find the videos> here <